Stadtwerke Erfurt multiplies its sponsorship budget

As part of the Christmas campaign on Stadtwerke Erfurt's crowdfunding platform, Stadtwerke Erfurt increased the budget of EUR 1,980 to EUR 13,436 for social projects in Erfurt through the crowd mechanism and was able to distribute 6.8 times the funding budget with the help of the crowd. At the same time, visibility and impact increased significantly.

Stadtwerke Erfurt has been a Fairplaid partner since 2022 and operates its own white-label platform, ErfurtCrowd. As part of the municipal crowdfunding initiative, which Fairplaid launched together with VKU Verlag and Steilpass, Stadtwerke Erfurt enables projects to collect support via the platforms, which is subsidized by a funding pot.

This low-threshold support has positive effects for both the projects and the partner.

The projects report:
➡ Increased perception, improved image and greater awareness
➡ Increased self-confidence and motivation
➡ Network effects, new audience members and contacts
➡ Long-term sponsors, partners and contributions in kind, donations
➡ Increased sense of community, more active participation
➡ Innovative club life
➡ Professionalization and further development of their own organization
➡ Overhauling, creating and expanding club structures

The advantages for the sponsorship partner:
➡ Significant multiplication of the budget used, as in Erfurt
➡ Seamless integration into existing sponsorship and promotion concepts
➡ Save resources, including in administration and controlling
➡ Dynamic budget planning
➡ Simple linking of marketing and sponsorship measures
➡ Respond positively to all eligible sponsorship inquiries

To the municipal crowdfunding initiative: https://partner.kommunales-crowdfunding.de/
To the Erfurt Crowd: https://www.erfurt-crowd.de/
To the Christmas campaign on the Erfurt Crowd: https://www.erfurt-crowd.de/vielfaltschenken