CEO Torsten Lührs in an innovation check with the ESB Marketing Network

The ESB Marketing Network is the leading business platform in the German-speaking world for decision-makers in the fields of sport, entertainment and marketing.

In the current series of articles on the subject of "Innovation Check", our Managing Director Torsten Lührs spoke about FAIRPLAID in an interview.

It is about the mission, what makes it special and how Fairplaid distinguishes itself from other traditional solutions. It is about how corporate social responsibility can be practiced economically and ecologically in dynamic times of growing competition and shrinking budgets, and how sponsorship requests and budgets can be processed and used more efficiently and with less bureaucracy. Looking to the future, it is clear that Fairplaid wants to develop further with its partners and distribute over 100 million euros to projects by 2028.

Source ESB Marketing Network, 01/2024
Full article: https://www.esb-online.com/artikel/foerderoekosysteme-fuer-sport-gesellschaft/