The crowd as a strategic tool for customer retention and acquisition
We regularly invite our existing partners from Kommunales Crowdfunding to our regulars' table, which offers space for showcases, exchange and inspiration. Today's discussion focused on the question of how companies can use the crowd as a strategic tool to build loyalty among existing customers and tap into new target groups at the same time. It became clear that the crowd is a versatile tool that goes beyond the boundaries of traditional marketing and sales strategies.
#Customer loyalty
Effective customer loyalty is essential for the long-term success of a company. By using crowdfunding, companies can develop innovative approaches to actively involve existing customers in projects. For example, vouchers and start-up financing can be awarded via mailings or competitions, giving customers the opportunity to support social and sustainable projects on the platform or even initiate them themselves. Exclusive rewards offered specifically for existing customers further strengthen this bond by providing a direct benefit for customers and the projects.
#New customers
The crowd also opens up new ways of attracting new customers. Companies that regularly support regional projects strengthen their positive image and make themselves attractive to potential customers. The success stories on the platform serve as a convincing argument to appeal to new target groups. Every person who supports a project on the platform is potentially a new customer. Through the targeted use of exclusive rewards and discounts during the support process, these potential new customers can be acquired more effectively.
#Creating customer loops
The overarching goal is to create sustainable customer cycles and actively integrate the crowd into the core business. Today's regulars' table impressively demonstrated that there is great potential in this approach. The lively exchange and constructive discussions underline the importance of these topics for our partners.
Many thanks to all participants for their valuable contributions. We look forward to developing new measures together and establishing crowds even more strongly in the sales context.
