Promoting sustainability together: 9 platforms launch a promotion campaign.
Our collective commitment makes a difference! That's why we support the implementation of projects that prioritize sustainability and are committed to a future-oriented society. A sustainability campaign has now been launched on 9 of our white-label funding platforms. Over a four-week period, a total of 28 projects are specifically promoting projects that take responsibility and bring about positive change towards a more sustainable future.
How do we do that?
With a cross-platform sustainability campaign.
The concept:
We regularly offer our partners themed promotions that they can transfer to their own white-label promotion page. They can then use their own campaign page to promote specific topics and projects.
The current promotion on the topic of sustainability runs from May 23 to June 13: https://www.kommunales-crowdfunding.de/nachhaltigkeit2024
The advantages:
The white label campaign format offers our partners a number of advantages:
Time and cost savings through prepared campaigns. Companies can get started immediately with activation and require fewer resources for campaign development.
Experience and proven topics. The selection of campaign formats and funding topics is based on our many years of experience in advising crowdfunding platforms.
Resource optimization. Our partners can use their internal resources more efficiently as they do not have to invest in the detailed planning and development of new campaigns. These resources can instead flow into other important areas.
Platform activation and establishment. Targeted funding campaigns on the existing crowdfunding platform temporarily generate increased attention, which helps to establish the platform as a funding instrument.
Nevertheless, individualization. The white label format sets the framework for the campaign, but there is still a high degree of individualization to consistently communicate the brand strategy and values to the outside world.
Overall, we see our white-label campaign format as a pragmatic lever for effectively implementing promotional topics while using proven methods and promoting them consistently with the corporate strategy.
Project coordinator Claudia Schmidt, FAIRPLAID: "With the sustainability campaign, which we are implementing together with 9 partners, we are creating uncomplicated funding for sustainability projects. At regular intervals, we design campaigns that we make available to our partners to enable them to act quickly. With our campaign for World Children's Day in fall 2023, we coached 39 projects on 14 platforms and made them successful. In addition to the uncomplicated promotion on the part of the platform partners, the projects also experience sustainable further development thanks to the coaching."
Overview of the 2024 sustainability campaign: https://www.kommunales-crowdfunding.de/nachhaltigkeit2024
Overview of the 2023 World Children's Day campaign: https://www.kommunales-crowdfunding.de/weltkindertag2023
Press contact for the current sustainability campaign: Carolin Köster, FAIRPLAID Communications, c.koester@fairplaid.org, +49 (0)176 23902714
