How to make the check even more effective
High-profile cheque handovers play an established role in the regional sponsorship world. They give the sponsoring organization publicity and positive PR. They are often used as an instrument for image cultivation and brand building, but also provide an opportunity for networking and for a close exchange with the public.
However, cheque handovers also require a high degree of authenticity and can have negative effects if not carefully planned. Companies should therefore always maintain a balance between PR effect and credible commitment when planning and implementing such events. Transparency and genuine, sustainable support are key elements in gaining the trust and sympathy of the public.
But how exactly do you give checks this genuine, sustainable support?
Behind this is support that does not just consist of the detached handover of a cheque and one-off financial support, but accompanies the entire project process from funding application to project implementation. Supporting projects throughout the entire project cycle increases long-term visibility and builds a closer relationship with sponsors.
In addition to financial support, it is particularly sustainable and useful to impart knowledge to the project initiators. Support in their own marketing, in project management and in the establishment of long-term cooperation are some of the points that contribute to making the sponsored companies capable of acting in the long term. However, achieving this usually fails due to a lack of time and personnel resources on the part of the sponsoring companies. This is where it makes sense to work with service providers who provide long-term support for projects.
Stadtwerke Celle makes use of one such opportunity, providing a sponsorship tool in the form of the Celle Crowd, which supports not only the acquisition of financial resources but also self-marketing and communication. The high-profile cheque presentation is also part of this and is an integral part of the sponsorship, dovetailed with comprehensive project support.
How does the donation and sponsorship process work via the Celle Crowd?
First of all, donations and sponsorship requests are forwarded by Stadtwerke Celle to the Celle Crowd. The projects register there and outline their project idea (similar to a project application). A Fairplaid project coach then contacts the applicant and provides targeted advice on the project. Key topics include funding requirements, (project) communication, internal organizational structures and processes and potential for further development. In addition to financial support from Stadtwerke Celle, which is distributed via start-up funding and a funding pot, the projects on the Celle Crowd have the opportunity to collect further support for their project from private individuals and other companies. During a fixed project term, the projects advertise their Celle Crowd project page on various channels. This offers the project starters the advantage of collecting further support, while for the municipal utilities it is a media placement that takes place on the private channels of the people involved.
Why are cheque handovers after a successful crowdfunding project more authentic than a simple 1:1 sponsorship?
Cheque handovers in conjunction with a Fairplaid crowdfunding platform are much more authentic than a simple 1:1 sponsorship. There are several reasons for this:
A sense of community and participation: Crowdfunding projects are based on the contribution of many individual supporters. The cheque handover symbolizes the collective effort and commitment of a community, which creates a deeper emotional connection and authenticity that is less pronounced in simple sponsorship handovers.
Transparency and trust: With crowdfunding campaigns, the process is transparent. Supporters see the progress and know how their contributions are being used. This creates trust and makes the cheque handover appear as an honest and comprehensible conclusion to the project, which also symbolizes their contribution.
Personal connection: Supporters of a crowdfunding project often have a personal connection to the project and the initiators. This personal connection makes the cheque handover an authentic moment, as it reflects the recognition and appreciation of the community. Often, cheque handovers as part of a crowdfunding campaign are well-attended events.
Story and engagement: Crowdfunding campaigns tell a story and include regular updates and interactions with backers. The cheque handover is the highlight of this journey and illustrates the commitment and persistence of the project initiators.
A crowdfunding campaign brings authentic and sustainable development for the initiating organization through collective support, personal connection, transparency and the story told. The cheque handover at the end of such a project can thus provide a high-profile, emotional conclusion for the sponsor and the beneficiaries.
