The Toyota Crowd
FAIRPLAID white-label platform for popular sports and Special Olympics
Efficient extension & activation of the sponsoring strategy
Toyota achieves the optimum extension of its sponsorship commitment to popular sport and a significant multiplication of its own sponsorship budget.
Objective
Toyota pursues the targeted promotion of popular sports and Special Olympics projects as well as a transparent and democratic distribution of the sponsorship budget across as many sports as possible.
Implementation
White-label funding platform
Use of a Toyota conveyor pot
From a support of 10 € per supporter, 20 € will be added from the Toyota support pot
Automated conveying without high resource expenditure
Linking with existing sponsoring activities
An essential component of the Toyota Crowd is the Toyota Germany funding pot, which is distributed transparently and democratically and distributes the available funding budget to all starting projects.
Results & effects
513 successful projects
40,021 supporters
Success rate of 88 %
463,400 Euro funding budget
3,063,103 euros distributed to the sponsored projects
Multiplication of the funding budget by a factor of 6.61
Promotion of 45 sports
Sustainable perception as an "enabler" in sport
With the Toyota Crowd, Toyota Germany has sustainably positioned itself as an enabler and reliable sponsorship partner in popular sports. The sponsorship budget, combined with fair and transparent support for numerous sports projects, has multiplied significantly.
Social Wall
The social wall on the Toyota Crowd collects posts from various social networks such as Instagram, Facebook and LinkedIN. The content of the projects is bundled together in the corporate design.
Current crowdfunding projects
We tell success stories
Friends of the Cycling Center Kaarst-Büttgen e. V.
43.479 € for the vehicle fleet expansion in Büttgen.
In three weeks, 249 supporters joined forces with Toyota and VfR Büttgen to raise €43,479 for the expansion of the vehicle fleet and thus for the further development and professionalization of the club. The cyclists entered the race with their own campaign page on the Toyota Crowd www.toyota-crowd.de/radsportinbuettgen. Led by Fairplaid coach Niklas, they activated their project with targeted communication measures, cleverly integrated existing sponsors into the campaign and were thus able to ensure a firework display of support, which at the same time confirmed the huge backing for the project in the region. "We are super happy to have tackled the crowdfunding project and are thrilled with the positive feedback and the reach we were able to achieve!" says project starter Lars Witte.
Rugby Sport Verein Köln e. V.
8.795 € for safer and better space conditions in Cologne.
The pitch of the 400-member Rugby Sport Verein Köln is in urgent need of a general overhaul. The technical term for this is aerification. In order for this to succeed and for the players to be able to train and play again in the future without an increased risk of injury, 11,000 euros are needed. 5,000 euros can be covered by public funds, the remaining sum must be covered by the club itself. The RSV regularly uses crowdfunding for this purpose. The Toyota Crowd offers the perfect conditions for the latest project. For every support that the club generates via the campaign page, Toyota adds 20 euros on top. The starting clubs can receive up to 1,000 euros from Toyota. A great motivation and boost for communication - and the perfect extension of Toyota sponsorship into popular sport.
"The individual FAIRPLAID coaching not only supports the calculation and financing of projects, but also takes care of the communication of crowdfunding campaigns in particular. As a result, they not only achieve 90% of their funding target, but can also present themselves successfully and build long-term partnerships. "
Leo Stamelos, Project Coach Toyota Crowd | FAIRPLAID
"Companies that choose a white-label solution from FAIRPLAID not only benefit from meaningful promotion, but also from the sustainable development and positive public image created by authentic communication."
Michael Gerken, Head of Growth | FAIRPLAID