The Leipzig crowd
FAIRPLAID white-label platform for municipal companies
High flexibility and citizen participation
Launched in 2017, the Leipzig Crowd is continuously demonstrating how a funding platform can develop and establish itself in the city as a funding and urban development instrument.
Almost 1.5 million euros in funding is spread across more than 110 successful sponsorships from a wide range of areas - social, cultural, sporting and ecological. This was made possible by the L-Group together with over 12,500 supporters. This is because the funds provided are democratically distributed and multiplied via the crowdfunding platform. Any private support received is subsidized from the L-Group's funding pot. Depending on the occasion, the funding pot is dynamically adjusted by the L-Group - an enormous flexibility depending on occasions and budgets.
1 euro per Leipzig:in | Emergency aid for Ukraine
The precarious situation in Eastern Europe has triggered an enormous drive for action in this country. Many people want to help; Leipzig's citizens as well as local companies, institutions and associations. The best way to do this is to work together and to act in a well-coordinated manner. That is why the City of Leipzig and the Leipziger Gruppe, together with other partners, initiated a crowdfunding campaign on their own funding platform. The jointly achieved goal: within the duration of the project, donations amounting to €609,869 were collected - i.e. €1 for every person living in Leipzig. 609,969 € in emergency aid for Ukraine.
Greater brand awareness and an improved image
Successful major projects
Collecting several thousand euros for a major project in just a few weeks? The Leipzig crowd knows that this works with a crowdfunding platform. From a new artificial turf pitch for 1. FC Lokomotive Leipzig, 15,000 trees for the reforestation of an old open-cast mineto the renovation of the old Reinharz equipment shed. These crowdfunding projects have generated an impact throughout the city.
Sponsorships that will be remembered
Step by step, more and more people, groups, associations, organizations and scenes are getting to know and use the regional crowdfunding platform. This gives the platform and the L-Group brand a more positive image across all sectors and establishes it as an enabler for the region. According to our own survey, Leipzig residents remember the emergency aid project for Ukraine even more than the simultaneous increase in electricity prices.
Make it special.
Cycling without age Leipzig is one of the successful projects on the Leipzig Crowd. 3,111 euros were raised through the crowdfunding campaign in summer 2024. The Citizens for Leipzig Foundation can now use this to pay for the insurance, parking, maintenance and repair of the rickshaws.
A total of 750 euros in funding from the L-Group was multiplied by 43 supporters to 3,111 euros. A real catapult and simply #moreimpact for Leipzig.
Gunnar Simon, SG Taucha 99, project starter Leipziger Crowd
"The Leipzig crowd makes it possible. You can achieve a lot for your club with simple means. The message is clear - even with small contributions, you can make a contribution to the project. In addition to your own members, you can also reach out to interested parties and previously unknown supporters. FAIRPLAID's support for the campaign was very helpful and good. The additional contribution from the L-Group's monthly donation pot was also a great thing. We would recommend crowdfunding again and again."
How about your own municipal funding solution?
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