500 projects on the Toyota Crowd. Over 3 million euros in funding for sport.

Together with Toyota, we have been supporting Olympic and Paralympic sports and Special Olympics for five years. With the Toyota Crowd platform and now almost 40,000 supporters, we have already helped many clubs and athletes to raise funds for a wide variety of purposes. Now the crowd has reached a new milestone: over 500 successful projects have been realized and over three million euros have been distributed to athletes and clubs. And all without any red tape, without lengthy applications, but with a high-reach crowdfunding campaign of its own.

But why is this not only a benefit for the projects but also for Toyota's commitment? With its own white label platform, Toyota provides a central tool for handling sponsorship requests from popular sports. This means that fewer rejections have to be distributed and more requests can be answered positively. This is because it is up to the projects themselves to decide how much support they receive. The more support they collect for their campaign, the higher the amount from the Toyota funding pot. They receive comprehensive advice from FAIRPLAID coaches in order to implement high-reach campaigns. Every campaign implemented by the association on the Toyota Crowd is therefore a mini-campaign for Toyota and reaches the potential target group in their living room. In addition to the reach, the clubs achieve associated effects such as membership growth, image enhancement and an improved sense of community. A win-win situation for the projects and Toyota, which is able to extend its Olympic commitment to grassroots sport.

Happy milestone to everyone who made this possible. And if you also want to become an enabler, let yourself be inspired or fill out our potential check.

Toyota Crowd: https://www.toyota-crowd.de/
Potential check: https://www.fairplaid.com/potenzialcheck