DKB heart's desire
FAIRPLAID white-label donation platform for social and ecological projects
Donating online made easy.
With the DKB-Herzenswunsch donation platform, DKB is expanding its own sustainable commitment. Social and ecological projects are democratically financed via the donation platform.
DKB's heart's desire: FAIRPLAID donation platform with funding pot.
DKB supports all DKB Heart's Desire projects with a fair and transparent funding pot of up to 500 euros per project. The condition for starting a project is that the project pursues a social or ecological purpose and is non-profit.
What makes the DKB heart's desire platform so effective?
On the DKB Herzenswunsch platform, incoming donations are multiplied by the funding pot provided by DKB. In the end, significantly more funds are available for the projects than in traditional 1:1 sponsoring. The platform makes it possible to collect donations online and is therefore a step towards the digitalization of the participating organizations. The parallel coaching of the projects also contributes to professionalization. The sender is always DKB.
Real added value: employer branding
Through the DKB Heart's Desire Platform, DKB not only manages to direct external supporters to the platform, but also presents itself as an attractive employer through its support. One that not only communicates its values to the outside world, but also promotes them in real life. On certain occasions, such as Christmas, employees are provided with vouchers that they can use to support the participating projects. The platform is also open to employees and their projects. In this way, it contributes to employer branding in several ways.
Customer acquisition and retention combined with social promotion
By promoting the projects on the DKB Herzenswunsch platform through the project starters themselves, committed citizens carry the platform and its message to the outside world. DKB's values are thus lived in real life in the form of the supported projects. In this way, active supporters become potential new DKB customers. The integration into the banking app and various community programs explicitly contributes to stronger customer loyalty.
Example of a donation project
Insight into the DKB voucher module
Promotion format | Voucher module for employee activation
By using the voucher module on the DKB Heart's Desire donation platform, DKB aims to increase employee participation and interaction for the Heart's Desire projects and to link internal and external communication events.
Mechanism & implementation
DKB has offered its employees a donation budget of 50,000 euros in the form of vouchers.
This gave them the opportunity to donate to their heart project on the DKB Heart's Desire website during the Christmas season.
A total of 303 employees actively registered in advance. Each voucher could be redeemed for a donation project.
The voucher value was 165 euros per employee.
Maximum funding pot of 2,000 euros per donation project
Total funding amount 54,809 euros
Successes & effects
35 successful donation projects = 35 success stories
70 % participation of employees in the voucher campaign
1,300 supporters = 1,300 multipliers and potential (new) customers
A total of EUR 216,875 in funding was distributed to the donation projects
Promotions and additional funding
Deutsche Kreditbank AG (DKB) is involved in campaigns and sponsorships to implement projects that have a sustainable impact on society. Here you will find an overview of current and successful campaigns:
Happy projects are happy multipliers
Berlin Heart Children's Hospice
2,857 € for music for the Berlin Heart families
"We are absolutely delighted that we were able to implement our fundraising project so quickly thanks to the DKB Heart's Desire platform. Their active support gave us very helpful tips for planning the campaign. In May, three little Saxon golden rabbits will move into our newly built enclosure at the Berliner Herz children's hospice. We are already looking forward to seeing the children's happy faces when they meet their new furry friends."
Rebecca Finke | Project starter
donate.dkb.de/musikimberlinerherz
From person to person from heart to heart e.V. (Herzprojektmensch)
4,540 € for Licht am Horizont addiction prevention for young people
"Our experience as an organization with the DKB Christmas campaign has far exceeded our expectations. This year, we are able to support more children and young people and their families in addiction prevention, help and care. Thank you, thank you, thank you to all our valuable donors, without whom this work would not be possible. You are amazing."
Jana Ottitsch | Project starter
donate.dkb.de/lichtamhorizont
Take your donations and sponsoring to the next level now.
Simply send us a no-obligation inquiry and we will get back to you.